Pizza Hut-Consumer Behaviour and the Preference Towards a Brand free essay sample

The research is used to measure what impact a specific change will have on existing norms and allows market researchers to predict hypothetical scenarios upon which a company can base its business plan If the objective is to determine which variable might be causing ascertain behaviour, i. e. whether there is a cause and effect relationship between variables, causal research must be undertaken. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variables constant and then measure the changes in the other variable. Hut is one of the leading food outlets in India. It offers its customers a wide range of food items. Pizza hut as a brand has reached to its growth stage as the brand offers a variety of products and many cuisines. The market reach of the product is significant it is a known brand in the market and has 90 franchised stores in India. We will write a custom essay sample on Pizza Hut-Consumer Behaviour and the Preference Towards a Brand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pizza hut extensively market ant advertise its brand name by using various method and tools commercials being one of them. Pizza hut vigorously advertise through television commercials. It details the consumers about the products it offer with the range of prices, which gives the consumers a brief idea about the place and brand. The commercials tell us about the new range launched and offers. Pizza hut also do a lot of print and in door promotions, it distribute its pamphlets giving details about the variety of delicacies it offer providing the general public knowledge and interest. It also distributes a lot of discount coupons with the purchase to invite the consumers to purchase more. Pizza hut faces an extensive competition as there are many brands offering the same product line.