Hyperbole and Hype

Hyperbole and Hype Hyperbole and Hype Hyperbole and Hype By Maeve Maddox I once thought that the slang word hype was a back-formation of the rhetorical term hyperbole because advertisements that â€Å"hype† something are often filled with exaggeration. For example, an untried stage production is advertised as â€Å"Broadway’s Biggest Blockbuster.† A shampoo claims it adds â€Å"an infinite shine† to hair. A pick-up truck is shown pulling a jet plane. A person drinking a particular soft drink sprouts wings and flies. All of these selling ploys are examples of hyperbole as well as of hype, but the two words are not related. Hyperbole comes from a Greek word meaning â€Å"excess† or â€Å"exaggeration.† The verb hype, in the sense of aggressively marketing a product with exaggerated enthusiasm, appears to derive from a U.S. slang term of unknown origin meaning â€Å"To short-change, to cheat; to deceive, to con, esp. by false publicity.† The descriptive word hyped, meaning â€Å"worked up, stimulated,† as in â€Å"You’re really hyped today,† comes from a different source. This kind of â€Å"hype† derives from the excited state exhibited by a drug addict under the influence of something injected from a hypodermic needle. Hyperbole is a rhetorical term that uses an exaggerated or extravagant statement. Many clichà ©s are examples of hyperbole: I’m hungry enough to eat a horse. It’s raining cats and dogs. This suitcase weighs a ton. Sam’s all bent out of shape because of Jack’s promotion. As a literary device, hyperbole can be used for humorous effect. Mark Twain is noted for it: if you are anywheres where it wont do for you to scratch, why you will itch all over in upwards of a thousand places. Huckleberry Finn I was helpless. I did not know what in the world to do. I was quaking from head to foot, and could have hung my hat on my eyes, they stuck out so far. Old Times on the Mississippi The genre known as the â€Å"tall tale† makes use of extended hyperbole. For example, the plot elements in the Paul Bunyan stories present one exaggeration after the other: Paul Bunyan was so big as a baby, it took five giant storks to deliver him to his parents’ house. His first bed was a lumber wagon. He screamed so loudly for his meals that nearby frogs took to wearing earmuffs. When Paul grew up, he became a lumberjack and acquired a huge ax. What we know as the Grand Canyon came into existence when Paul took a stroll, dragging his ax behind him. Used in literature, hyperbole can be a source of humor or heightened emotion. Used in advertising and news reporting, it can be a source of misinformation and fear-mongering. Many of the terms used in the media to report on political activities seem to be chosen for their scare value. The term â€Å"nuclear option† is an example. We open our newspapers (or websites) to headlines like this one: Senate Votes For Nuclear Option No, the Senate has not approved dropping an H-bomb. The scary term refers to a plan to reduce the number of votes required to break a filibuster. Where did such a hyperbolic term for parliamentary procedure come from? In 2003, then Senate Majority Leader Trent Lott proposed the adoption of such a plan, calling it â€Å"nuclear.† He was tired of having the opposition block his party’s candidates for district and circuit judge appointments. I suppose he chose the term â€Å"nuclear† because he saw the plan as a way to blast through a political logjam. Politics is not the only area of reporting that makes use of hyperbole to lure readers and viewers. Weather announcers choose words and phrases associated with disaster to exaggerate the importance of unexceptional seasonal weather events. Ordinary hot summer temperatures become â€Å"a possible life-threatening heat wave.† The first hint of snow becomes â€Å"the first major snow of the season.† Hype in advertising is crass and obvious. Consumers can be swept along by it, but they probably recognize it for what it is. Hyperbole is an amusing and useful literary device that spices conversation and enriches literature, but in advertising and news reporting, its often used to evoke fear and dread. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)"Have" vs "Having" in Certain ExpressionsDouble Possessive

Profile of Tanystropheus

Profile of Tanystropheus Tanystropheus is one of those marine reptiles (technically an archosaur) that looked like it came straight out of a cartoon: its body was relatively unremarkable and lizard-like, but its long, narrow neck extended out for a disproportionate length of 10 feet, about as long as the rest of its trunk and tail. Even stranger, from a paleontological perspective, the exaggerated neck of Tanystropheus was supported by only a dozen extremely elongated vertebrae, whereas the long necks of the much longer sauropod dinosaurs of the later Jurassic period (to which this reptile was only distantly related) were assembled from a correspondingly larger number of vertebrae. (The neck of Tanystropheus is so strange that one paleontologist interpreted it, over a century ago,  as the tail of a new genus of pterosaur!) Name: Tanystropheus (Greek for long-necked one); pronounced TAN-ee-STROH-fee-us Habitat: Shores of Europe Historical Period: Late Triassic (215 million years ago) Size and Weight: About 20 feet long and 300 pounds Diet: Probably fish Distinguishing Characteristics: Extremely long neck; webbed hind feet; quadrupedal posture Why did Tanystropheus possess such a cartoonishly long neck? This is still a matter of some debate, but most paleontologists believe this reptile perched alongside the shorelines and riverbeds of late Triassic Europe and used its narrow neck as a kind of fishing line, plunging its head into the water whenever a tasty vertebrate or invertebrate swam by. However, its also possible, though comparatively unlikely, that Tanystropheus led a primarily terrestrial lifestyle, and hoisted up its long neck to feed on smaller lizards perched high up in trees. ​A recent analysis of a well-preserved Tanystropheus fossil discovered in Switzerland supports the fisherman reptile hypothesis. Specifically, the tail of this specimen shows an accumulation of calcium carbonate granules, which can be interpreted as meaning that Tanystropheus had especially well-muscled hips and powerful hind legs. This would have provided an essential counterweight to this archosaurs comically long neck and prevented it from tumbling into the water when it snagged and attempted to reel in a big fish. Helping to confirm this interpretation, another recent study shows that the neck of Tanystropheus only accounted for one-fifth of its body mass, the remainder concentrated in the rear portion of  this archosaurs  body.

Profile of Tanystropheus

Profile of Tanystropheus Tanystropheus is one of those marine reptiles (technically an archosaur) that looked like it came straight out of a cartoon: its body was relatively unremarkable and lizard-like, but its long, narrow neck extended out for a disproportionate length of 10 feet, about as long as the rest of its trunk and tail. Even stranger, from a paleontological perspective, the exaggerated neck of Tanystropheus was supported by only a dozen extremely elongated vertebrae, whereas the long necks of the much longer sauropod dinosaurs of the later Jurassic period (to which this reptile was only distantly related) were assembled from a correspondingly larger number of vertebrae. (The neck of Tanystropheus is so strange that one paleontologist interpreted it, over a century ago,  as the tail of a new genus of pterosaur!) Name: Tanystropheus (Greek for long-necked one); pronounced TAN-ee-STROH-fee-us Habitat: Shores of Europe Historical Period: Late Triassic (215 million years ago) Size and Weight: About 20 feet long and 300 pounds Diet: Probably fish Distinguishing Characteristics: Extremely long neck; webbed hind feet; quadrupedal posture Why did Tanystropheus possess such a cartoonishly long neck? This is still a matter of some debate, but most paleontologists believe this reptile perched alongside the shorelines and riverbeds of late Triassic Europe and used its narrow neck as a kind of fishing line, plunging its head into the water whenever a tasty vertebrate or invertebrate swam by. However, its also possible, though comparatively unlikely, that Tanystropheus led a primarily terrestrial lifestyle, and hoisted up its long neck to feed on smaller lizards perched high up in trees. ​A recent analysis of a well-preserved Tanystropheus fossil discovered in Switzerland supports the fisherman reptile hypothesis. Specifically, the tail of this specimen shows an accumulation of calcium carbonate granules, which can be interpreted as meaning that Tanystropheus had especially well-muscled hips and powerful hind legs. This would have provided an essential counterweight to this archosaurs comically long neck and prevented it from tumbling into the water when it snagged and attempted to reel in a big fish. Helping to confirm this interpretation, another recent study shows that the neck of Tanystropheus only accounted for one-fifth of its body mass, the remainder concentrated in the rear portion of  this archosaurs  body.

Discuss the opportunities and difficulties associated with reusing Essay

Discuss the opportunities and difficulties associated with reusing decommissioned offshore installations for generating renewable energy - Essay Example Decommissioning solutions in accordance with the UK legislation concerns about safety and security of the environment, legitimate uses of the sea and support all the economic considerations whenever required. By definition, renewable power sources are those that do not require any fuel as their energy is replenish naturally. There is no constraint on their siting, therefore, because of any requirement to transport fuel rather, the location of the power unit is usually determined by natural features (DoEn, 1988). A basic constraint underlying some of these limitations is the impracticability of storing electricity on a large scale. However the renewable sources require nuclear fusion and fission power plants for the small masses of fuel required, so they can be conveniently sited on the coast with direct cooling for their steam condensers from seawater. Coal-fired power stations, on the other hand, require the transport of very large quantities of fuel and therefore tend to be near coalfields, with air-cooling towers for steam condensation and with makeup water from rivers. Tidal and wave power schemes must of necessity be on the coast or at sea: wind systems, because of their large area requirement, may well be sited offshore. Geothermal plants will probably not be economic for power production but may supply hot water for community heating; this is unlikely to be economic over long transmission distances and so the schemes will be confined to local 'hot dry rock' regions. Solar heating wou ld probably not involve distribution, but would be constrained to direct production and use in buildings in the south of England where there are more hours of sunshine (Peak Energy, 2006) Decommissioning Standards Opportunities Reusing Decommissioned installations is an opportunity in itself that conforms with technicalities like sea-bed clearance, removing installations as and when required, dealing with wastes, observing and analysing remains and monitoring and maintaining a decommissioned site. The Decommissioning Program instead of removing or doing 'from the scratch' installation, abides to the rule of removing partial installations which not only saves time and efforts of the developer but also helps him maintaining a particular standard. In this context the Government is providing full technical support to the renewable energy installation sector by not enforcing any excessive burden onto those who have been declared liable to protect the users of sea and environment. Government provides opportunities to the renewable energy sector to support IMO (International Maritime Organisation) to get along with a standard that conforms to the Removal of offshore installation and structures the Exclusive Economic Zone. In order to protect the Marine environment, the Government is keen to provide full guidance for the offshore oil and gas installations in compliance with the OSPAR Convention (December 2006, Guidance Notes for Industry) which includes support in the form of documents on offshore wind farms. Cost Reduction Reusing decommissioned offshore renewable energy has enabled the BPEO (Best Practicable Environmental Option) to provide least damage to the environment by cutting down the excessive costs in the long and short run. In this way risk is reduced using safety standards of navigation.

Rhetoric & Sterotypes Essay Example | Topics and Well Written Essays - 750 words

Rhetoric & Sterotypes - Essay Example 1996). However, it seems that stereotypes have become woven into the human mind because no matter how insignificant, everyone has stereotypes formed about someone. In particular, the stereotypes of politicians, people with tattoos, feminist, and senior citizens are worth discussing. Politicians help run our legislative system. They are elected by the general public to represent their interest in the government on both the local and federal levels. Sometimes we elect representatives that represent our interest, while other times they represent â€Å"the highest bidder†. I have grown up hearing that politicians are corrupt and greasy; the power ends up corrupting their purpose. This can be seen with all the lobbying and special interest groups that now play a role in our representative democracy. When talking about politicians, stereotypes usually reflect a negative outlook with conversations mostly talking about political corruption and shady dealings with corporate owners for tax breaks. Tattoos are a form of body art that have foundations across most of the cultures of the world. The art of tattooing has been around since ancient times. Some of the common stereotypes held about people who have tattoos are: â€Å"being unsuccessful in school, coming from broken homes, having an unhappy childhood, rarely attending church, having poor decision making skills, usually obtaining further body modification while inebriated and being an easy victim of peer pressure† (Martin & Dula 2010). Many people have learned to associate tattoos with â€Å"destroying your body.† Due to the conflicting nature of tattoos, a generalized consensus would be hard to draw due not only to the popularity of tattoos, but their glorified nature in Hollywood as well as on television. The Feminist Movement focuses on the gender inequalities that exist in society and promotes women’s rights in every aspect of life. Radical feminism has lead to feminist having a negati ve appearance especially when talking about men. â€Å"People imagine a stereotypical image of an angry, man-hating, unattractive woman with hairy armpits screaming irrationally about imagined insults† (Gladen, 2008). The biggest component of the stereotype is male bashing and women supremacy. What started as a genuine movement for gender equality developed into a movement in which radical women wanting to become superior to men and have them feel the way women have been treated for ages. Gerontology is a specific study in psychology which deals with the aging process of the elderly. Across the world, there are many different views about the role of the elderly in society. In the western hemisphere, it is a common practice for the offspring to put their elderly parents in a nursing home once they are unable to care for themselves. In some eastern cultures, it is customary for the elderly to live with the parents throughout their lives. Elderly people are often viewed as ineff icient in society due to the lack of mobility and self reliance from biological and psychological aging. This negative stereotype about being a burden on their families often leads to depression and other psychological illnesses in the elderly which could eventually lead to suicide. There is some truth to all of the stereotypes. Stereotypes are ways for us to self associate/disassociate from people that are similar/different. Like all things in society, some stereotypes will hold true, even with some people conforming to that

Good Versus Evil Essay Example for Free

Good Versus Evil Essay Good versus Evil At first, it appears that the definitions of good and evil are straightforward. According to the New Oxford American Dictionary, good is defined as â€Å"that which is morally right; righteousness†; evil is defined as â€Å"profoundly immoral and malevolent. † For centuries there has been an argument among many philosophers on the belief of â€Å"good versus evil† and whether it really exists. Some argue that human beings are the perpetrators of evil. Others argue that the world is not a bad place and that evil and suffering is, in fact, necessary. Throughout the novel, Frankenstein by Mary Shelley, there is a clear struggle involving good and evil. The reader is introduced to the protagonist and narrator, Victor Frankenstein, at the beginning of the novel. Victor, a family oriented man, becomes very interested in the modern science world and later on believes that he has discovered the â€Å"secret of life. † With this discovery he goes on to create a monster, who remains without a name throughout the whole novel. At first glance it appears that the monster did everything in his power to prevent Victor from having the happy life that he longed for. Mary Shelley purposely chose Victor Frankenstein to be the narrator of this story. Readers only get the story from his point of view. Frankenstein plays on the emotions of the readers, therefore anything he is feeling, readers feel the same way. He is seen as this helpless man who has been through so much in such a short life, and all because he was being terrorized by this heinous creature. â€Å"I entered the room where the corpse lay, and was led up to the coffin The trial, the presence of the magistrate and witnesses, passed like a dream from my memory, when I saw the lifeless form of Henry Clerval stretched before me. I gasped for breath; and, throwing myself on the body I exclaimed, ‘Have my murderous machinations deprived you also, my dearest Henry, of life? Two I have already destroyed; other victims await their destiny: but you, Clerval, my friend, my benefactor’† (122). However, readers do get a glimpse in to how the monster feels and the struggles that he comes across. â€Å" She continued her course along the precipitous sides of the river, when suddenly her foot slipped; and she fell into the rapid stream. I rushed from my hiding place, and, with extreme labour from the force of the current, saved her, and dragged her to shore I was suddenly interrupted by the approach of a rustic On seeing me, he darted towards me, and, tearing the girl from my arms, hastened towards the deeper parts of the wood he aimed a gun, which he carried, at my body, and fired. I sunk to the ground, and my injurer, with increased swiftness, escaped into the wood† (95). Mary Shelley’s anecdote of a struggle between good versus evil makes the reader constantly redefine who is truly the good one, and who is evil. At the end of the novel, the reader discovers that it is really Victor Frankenstein that is the evil one. He manipulated the readers thoughts and feelings by leading them to believe that he was the good one, that he was being tormented by this evil beast. In reality, this is how the story really goes: Frankenstein was the creator of this â€Å"beast. † Frankenstein abandoned the beast and treated it as if it were too wretched to be loved. Frankenstein, knowing how the beast felt and what he was capable of, continued to ignore the monster’s requests for a companion. Frankenstein knew that the beast would take away all of his loved ones until he got what he wanted. Victor manipulated this monster in to doing his dirty work for him. Mary Shelley displays this battle between good and evil very well. Candide, written by Voltaire, is a satire which pokes fun at a number of Enlightenment philosophies. The protagonist, Candide, is a good-hearted but naive young man. His mentor, Pangloss, is described as a teacher of â€Å"metaphysico-theologo-cosmolonigology† who believes that this is â€Å"the best of all possible worlds. † This belief, which is argued by Leibniz, is the main reason why Voltaire is satirizing his play. Pangloss is an optimist, and believes that no matter what happens, this is the greatest life anyone can live because the good will always be the case. Voltaire mocks the idea that good prevails over evil because he believes that human beings perpetrate evil. He believes that evil does, in fact, exist and ignoring that existence is wrong and dangerous. Other philosophers such as Leibniz believe that the existence of any evil in the world would have to mean that God is either not good or not omnipotent, and that idea could not possibly be true. With this reasoning, philosophers such as Leibniz believe that since God is indeed perfect, then the world that he has created can be viewed as no less than perfect as well. All the â€Å"evil† or â€Å"bad† that people claim exists in the world is only because they do not understand what God’s ultimate plan is. Voltaire strongly disagrees with this idea, as it is evident in his novel. He does not accept the idea that a perfect God exists, maybe a God does not even exist. To prove his point, Voltaire uses a great deal of exaggeration; the biggest optimists in the world, Candide and Pangloss, go through a series of hardships and horrors. These woes do not serve any apparent purpose but to attack this belief that this is â€Å"the best of all possible worlds. † A perfect example is when Pangloss tells Candide that he is dying because of syphilis. In chapter four, Candide cries, â€Å"O sage Pangloss what a strange genealogy is this! Is not the devil the root of it? † Pangloss simply replies, â€Å"Not at all, it was a thing unavoidable, a necessary ingredient in the best of worlds; for if Columbus had not caught in an island in America this disease, which contaminates the source of generation, and frequently impedes propagation itself, and is evidently opposed to the great end of nature, we should have neither chocolate nor cochineal. † This part of the novel makes the reader laugh because chocolate is not the result of syphilis; they are in, no way, related. Voltaire then adds more intelligent and rational characters into the story, such as the old woman, who have more pessimistic views about how the world works. By the end of the novel, Pangloss finally admits that maybe this is not â€Å"the best of all possible worlds. † Shelley, Voltaire, and Leibniz all touched on the subject of good versus evil. Voltaire and Leibniz had opposing views on how the world really works. Maybe there is a bigger plan, but evil does exist and evil is created by all of us. Shelley definitely showed how humans can truly be evil. No matter what, there will always be a battle between good versus evil.

H.B. Fuller is Not Morally Responsible for the Addiction of Street Chil

H.B. Fuller is Not Morally Responsible for the Addiction of Street Children to its Resistol Products 1. In your judgment, is H.B. Fuller morally responsible for the addiction of street children to its Resistol products? In my opinion, H.B. Fuller is not morally responsible for the addiction of street children to its Resistol products. A corporation is morally responsible only for those acts and their foreseen injurious effects: (a) which the corporation knowingly and freely performed or brought about and which it was morally wrong for the corporation to fail to perform or prevent and/or (b) which the person knowingly and freely failed to perform or prevent and which it was morally wrong for the corporation to fail to perform or prevent. Only two conditions completely eliminate a person's moral responsibility for causing a wrongful injury: (1) ignorance and (2) inability. I believe that H.B. Fuller isn't morally responsible because once it released its product, it had neither control nor knowledge of how its product were to be misused. When understanding the circumstances of why H.B. Fuller's product was abused, H.B. Fuller actually helped out the economic problem by providing employment for the region. No argument can be made that H.B. Fuller did not make attempts to abort the misuse of its product. There is a fine line, however, between whether H.B. Fuller was morally responsible and if it had a moral obligation to intervene to help the issue. To understand this issue from both sides, it is also important to gain a perspective from the corporate finance world. Understanding that the goal of a corporation is to maximize the profits of its shareholders, H.B. Fuller really did not have a social obligation. If, howe... ...one that it did not do? Although Fuller made every attempt it thought was necessary to prevent its products from causing harm, it could have provided more intervention. First, H.B. Fuller should have put more research into mustard seed oil and its effect on adhesives like the United States' chemical companies had done. Research into this solution would involve consulting with the FDA to solidify positive results. This could have very well been an easy solution to Fuller and the Latin American children. Second, Fuller should have decided to discontinue its product earlier than it did. If it did make this decision, then all sales should be eliminated, not just to retailers but to industrial vendors as well. Lastly, the company should have communicated more effectively with its parent company in the US to formulate a sound plan to addressing its ethical dilemma.

Character Analysis a Christmas Carol Fezziwig Essay

Dickens uses Fezziwig to represent views and values, which were once a common way of life for people, to give to the poor and help others, yet these values, and ideals were slowly fading in the 19th Century economic change Shown to Scrooge by the Ghost of Christmas Past, was old happy and energetic Fezziwig, who he was once apprenticed to when he was young, who taught Scrooge to be sharp witted, cunning moneylender like himself. The Ghost of Christmas Past takes Scrooge back to his young adulthood, to relearn the valuable lessons, which Fezziwig taught about life, that wealth and greed, should never come before generosity and those close around you. Fezziwig, the avid businessman, had plenty of money, yet lent it generously, while not holding back in throwing large parties every Christmas for every single one of his workers and some of their close friends. Fezziwig views his workers as members of his family, contrasting with Scrooge who wants nothing to do with his own nephew, only son of his sister, let alone one of his workers like Bob Crachit. Fezziwig and his wife were excellent hosts, involving themselves in every dance despite their age, showing that they were a â€Å"top couple†¦ a good stiff piece of work cut out for them.† Fezziwig was described as being quite old, yet lively, wearing a large Welsh wig, while having the dexterity to still be fit as an old man, in comparison to Scrooge who’s described as sickly and stiff, showing how by associating yourself with others, it keeps your spirit alive and active, when you seclude yourself, you tend to stop caring about yourself and everyone and everything around you. Not only did Fezziwig invite everyone who worked for him to enjoy and to have a merry Christmas, at the end of the night, he even went to the effort to, â€Å"shaking hands with every person individually† showing how he cared and thought well of every single worker of his, while you hear young Scrooge and Dick â€Å"pouring out their hearts in praise of Fezziwig.† The ghost of Christmas past helps to trip Scrooge’s guilt, by quoting â€Å"a small matter†¦ to make these silly folks so full of gratitude†, showing how insubstantial the amount of money and how effortlessly it would cost Scrooge to give to his workers, like Fezziwig gave to him, and how big the reward of seeing gratitude in the eyes of his workers would have and its impact. â€Å"Fezziwig had the power to render us happy or unhappy; to make our service light or burdensome; a pleasure or a toil. Say that his power lay in words and looks; in things so slight and insignificant that it is impossible to add and count them up: what then? The happiness he gave was quite as great as if it cost a fortune.† Fezziwig is a vital, key character in Scrooges transformation, used by Dickens as a FOIL against the character of Scrooge, shown to him by the Ghost of Christmas Past, contrasting the two types of rich, the one who shows kindness and generosity, reaping the rewards, by seeing the gratitude and fulfilment of happiness that brings, by giving to others. The other was on the opposite side like Scrooge, being lonely and bitter, with all the wealth in the world, yet a smile never breaking out onto their cold faces. The memory of Fezziwig’s generosity and holiday cheer helped to jolt and move Scrooge’s stony heart.

Illnesses of the 1700s Essay

Illnesses of the 1700’s There were many illnesses in the 1700’s and 1800’s that were life threatening, or even a sure death, that are in current times, not a concern, or highly curable. Examples are smallpox, bubonic plague, typhus, mumps, influenza, yellow fever, and measles. These diseases almost single handedly wiped out several native American tribes, and wreaked havoc on European communities. Small pox, overtook half of Boston in 1763. There was no cure, and to this day there is not one, however, it is now completely preventable by vaccine. This disease killed 1 out of 6 people that it infected, and left the rest with horrible scars for the rest of their lives. Inoculation began with smallpox, and spread very quickly due to this particular disease. Documentation of Native American artifacts show that small pox swept these communities, wiping out many of the skilled artisans, thus resulting in a lack of recorded history for long periods of time for these affected tribes. Bubonic Plague was also rampant in this period of time, wiping out whole communities. This highly contagious disease is now preventable and treatable, however, even with prompt treatment with antibiotics, the mortality rate is 15%. With housing conditions the way that they were during these times, people lived with many extended family members in one house, and in close quarters with those around them. Bubonic Plague spread like wildfire, affecting thousands in a short period of time. Influenza, which in current medicine, also has a vaccine, and treatments available, swept Europe prior to and after the 1700/1800’s. It is recorded that influenza in Europe infected over 500 million people, with a mortality of 12 million. It is hard to imagine someone dying from the flu, however, even now, the influenza virus mutates from year to year. This makes it necessary for a new vaccine to be developed based on the infections from a particular region so that it is effective in preventing that particular strain. Mumps, measles and rubella also had a high mortality rate, and like the majority of the diseases that affected millions in that timeframe, they are highly preventable with today’s medicine in the form of vaccines. There is no treatment once these viruses are contracted, so the symptoms are treated for both. The MMR vaccine was developed to prevent all 3 of these viruses, and are given with the standard vaccines that children get at their newborn check up. Typhus was a disease spread by lice, that caused massive losses of population. Areas that were overcrowded and communities that were undernourished fell victim to this epidemic. The lice spread quickly and thus spread the disease, people often wore the same clothes for long periods of time, allowing the lice to multiply and spread among households. Even once this disease was discovered, and was being investigated for treatment, the Doctor’s researching both became infected and died from it. It is rare to find this virus active today, and it is treatable with antibiotics. The way that the government deals with outbreaks of diseases differs today from what the procedure was in the 1700/1800’s. The standard protocol then was to quarantine entire communities, without proper testing, and unknown incubation periods, it was difficult for containment to take place. In current times, we have the CDC, a government agency dedicated to discovery, treatment, and containment of communicable diseases. They provide information to the public and are responsible for keeping vaccines updated and effective. In this way, our communities are protected from the rapid spread of epidemics. As one can see, the way that diseases are treated and prevented now, varies wildly from the lack of modern medicine that was available to even the most modern societies in the 1700s.

General Robert E. Lee Essays - Fitzhugh Family Of Virginia

General Robert E. Lee Essays - Fitzhugh Family Of Virginia General Robert E. Lee Robert Edward Lee was born in Stradford in January 19, 1807. His father was Light Horse Henry. He had three brothers and two sisters, yet he was the youngest. His family was also was very rich. Robert E. Lee went to United States Military Academy. He spent much of his time in his library. His classmates admired him because of his leadership and devotion. He graduated in 1829. He had a high honor at West Point, he even became a superintendent at West Point. He improved the buildings and courses. Robert married Mary Anna Randolph Custis Lee. His children?s names are Major General Custis Lee, W.H.F. Lee, Captain Robert E. Lee Jr., Mary Lee, Mildred Lee was the youngest, and Agnes Lee. Robert E. Lee married two years after he graduated in 1829 and married in 1831. Mary is George Washington?s granddaughter. Lee was away so much of the time they almost never got to see each other. They had to write letters to keep in touch. Lee mostly traveled alone. Mary inherited many slaves and they stayed with her while she was alone. After the war Lee went home and nursed his sick wife. Mary had arthritis and was put in a wheelchair. Lee was a very brave, honest, and smart man. He was a soldier, yet a nurturer. Lee wouldn?t allow anything said bad about Grant. War broke out on the border of Texas between United States and Mexico. The Generals were impressed with Lee?s supervised buildings of bridges. In 1855 Lee became a lieutenant cournal of the calvary and was assigned Texas frontier. He protected settlers from attacks from the Apache and Comanche Indians. Lee hated slavery like the North, but he lived in the South. The South hated Lincoln and the North and the South started to separate. Abraham Lincoln asked Lee if he wanted to be a general for the North, but Lee said ?No.? He wanted to stay in his home state, Virginia. Lee was the first military advisor to President Jefferson Davis. On May 1861 Lee became a General. He helped draw plans for the Confederate forces in Virginia. In the Spring of 1864 Lee first met Grant in battle. There was a series of bloody battles called the Wilderness campaign. Grant destroy the Confederates with large forces and guns. Finally in 1865 Lee became general and chief of all Confederate forces. After General Johnston was wounded, Lee became a General. Lee helped plan many battles such as when they fought General Burnside. Richmond fell in April 1865, Lee?s army retreated west ward. The north surrounded the Confederates. Lee surrendered on April 9th, 1865. Grant tried to make the surrender easy. Grant allowed the Confederate soldiers to take their horses home for spring plowing. Lee said, ?It is well that war is so terrible or we would grow to fond of it. Lee made his last ride down enemy lines on his horse Traveler. Lee won but he also lost. Lee lost because he lost the war, but he won because the war was over. Lee became a private citizen for first time in forty years. He could have been rich, but he came president of Washington College in Lexington, Virginia. This school was named Washington and Lee University. Lee urged students and friends to keep the peace and to accept the outcome of the war. His attitude was extremely important a time when bitterness and hatred swept across the North and the South. In Lee?s home in Lexington Virginia on October 12, 1870. He died from an illness. Some people felt his death as a personal loss. He is buried in the chapel he built on campus in Lexington, along with other members of his family. They call this chapel ?The Shrine of the South.? It is visited by thousands of people. Lee?s home is preserved in Arlington National Cemetery. Lee?s is a legal holiday in most of the southern states near Washington D.C. January 19. Lee?s tombstone is called Valentine statue.

Understanding Indifference Curves and How to Plot Them

Understanding Indifference Curves and How to Plot Them In order to understand the highs and lows of production or consumption of goods or services, one can use an indifference curve to demonstrate consumer or producer preferences within the limitations of a budget.   Indifference curves  represent a series of scenarios wherein factors like worker productivity or consumer demand is matched against different economic goods, services, or productions, between which an individual in the market would theoretically be indifferent regardless of which scenario he or she  takes part. It is important in constructing an indifference curve to first understand the factors that vary in any given curve and how those affect the indifference of the consumer in that given scenario. Indifference curves operate on a variety of assumptions, including that no two indifference curves ever intersect and that the curve is convex to its origin. Understanding the Mechanics of Indifference Curves Essentially, indifference curves exist in economics  to determine the best choice of goods or services for a consumer given that particular consumers income and investment capital, wherein the optimal point on an indifference curve is where it correlates with the consumers budget restraints. Indifference curves also rely on other core principles of microeconomics including individual choice, marginal utility theory, income and substitution  effects, and the subjective theory of value, according to Investopedia, where all other means remain stable unless charted on an indifference curve themselves. This reliance on core principles allows for the curve to truly express the levels of satisfaction of a consumer for any good, or the level of production for a producer, within a given budget, but again must also take into account that they could be oversimplifying a markets demand for a good or service; the results of an indifference curve should not be taken as a direct reflection of the real demand for that good or service. Constructing an Indifference Curve Indifference curves are plotted on a graph according to a system of equations, and according to Investopedia, Standard indifference curve analysis operates on a simple two-dimensional graph. One kind of economic good is placed on each axis. Indifference curves are drawn based on the consumers presumed indifference. If more resources become available, or if the consumers income rises, higher indifference curves are possible – or curves that are farther away from the origin. That means that when constructing an indifference curve map, one must place one good on the X-axis and one on the Y-axis, with the curve representing indifference for the consumer wherein any points that fall above this curve would be optimal while those below would be inferior and the entire graph exists within the confines of the consumers ability (income) to purchase those goods. In order to construct these, one must simply input a set of data - for instance, a consumers satisfaction with getting x-number of toy cars and x-number of toy soldiers while shopping - across this moving graph, determining the points by what is available for purchase given the consumers income.

Vintage Ads of Coca-Cola Article Example | Topics and Well Written Essays - 500 words - 1

Vintage Ads of Coca-Cola - Article Example According to the research findings, it can, therefore, be said that the unique quality of the ad is the racial representation of all individuals. The sampling nature of the ad displays different aspects. Different racial backgrounds incorporate into the advert creating a feeling of acceptance by all the individuals. The ad is on a hilltop in Italy, represented by a youth singing a unity song. What makes the advert to stand out is the simplicity of the communication method; a song that unites individuals while educating the public on Coke. The ad is different from others, as it takes time before the product being advertised displays. The use of visual communication gives a unique topography, symbol, and photography. The ad provides the organization with information viewing, and television is a perfect example of visual communication. Visual communication is crucial in that it enhances the message that is being conveyed, enabling a better understanding. Visual communication in the glob al perspective and business world can be related to video conferencing, where business meetings are held without the relevant parties traveling to the designated locations. Visual communication has also been used widely in the business sector to advertise their products. The use of billboards does not require any speech, but tells the customer a lot, enabling even the hearing-impaired people to be able to get the intended message. Billboard communication is a common approach by Coca-Cola to interact and set a place in the highly competitive market. The rise of new technologies affects global communication, time and space, which are needed for the process to take place. In the late nineteenth and twentieth centuries, the use of the telephone was common among individuals. It is important to notice the message in the song as it achieves surround the controllable variables that make up the marketing mix. The product, price, place, promotion, and people represent the ad in various aspect ratios.